{"title":"Groom and Style","description":"\u003ch3\u003eBeard washes, Brushes, and combs... OH MY!  Take a look at our assortment of products to keep your beard in check.\u003c\/h3\u003e","products":[{"product_id":"hand-crafted-wooden-comb","title":"Wooden Beard Comb","description":"Our Wooden Beard Comb will be the last comb you'll ever want to use in your beard.  If you've never used a wooden comb in your beard, you don't know what you are missing.  This finely crafted comb has medium teeth for gently removing tangles and for styling.  The combs are polished for a snag and static free experience on your beard.","brand":"Smoky Mountain Beard Co.","offers":[{"title":"Default Title","offer_id":1011738583,"sku":"GS105WC3","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1211\/files\/beard-comb-horizontal-white-background_822a7bde-5ec2-44da-9f58-9a16059d6775.png?v=1777640319"},{"product_id":"big-beard-soaps","title":"Beard \u0026 Body Soap (Restock Coming)","description":"\u003cp\u003eOur Big Beard Soap is made with all natural ingredients, and will clean your beard (and body) without stripping natural oils, leaving you with a softer, more manageable beard and great feeling skin. Get Moisture. Get clean.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNourishes Skin and Hair\u003c\/li\u003e\n\u003cli\u003eUse on your Beard... or All Over!\u003c\/li\u003e\n\u003cli\u003e5 Ounce Bar!\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSIMPLE LIFE:\u003cstrong\u003e \u003c\/strong\u003e\u003cspan\u003eThe smell of.... nothing.  Our unscented option.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003eMade right here in the USA!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: extra small;\" size=\"3\"\u003eIngredients: \u003cem\u003eCoconut Oil, Palm Oil, Sorbitol, Propylene Glycol, Stearic Acid, Water, Sodium Hydroxide, Glycerin, Activated Charcoal, N-Acetyl DGA\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOther scents to come:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBOOTLEGGER:\u003cspan\u003e Smooth and gentlemanly, our Sandalwood-based fragrance has a hint of bourbon on the top and a warm, woodsy finish.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eCABIN SMOKE:\u003cstrong\u003e \u003c\/strong\u003eMahogany-based, with just a hint of sweet pipe tobacco and spice on the end.  Warm, rich, masculine fragrance.\u003c\/li\u003e\n\u003cli\u003eMOUNTAIN CREEK: With notes of Cedarwood and Patchouli, this fragrance brings the earthy, woodsy smells of the forest to your beard.\u003c\/li\u003e\n\u003cli\u003eWHITE LIGHTNIN':\u003cstrong style=\"font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eOur Bay Rum fragrance will take you back to your Grandpa's old country barber shop... the crisp, clean smell of a fresh trim\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eBLUEGRASS:\u003cstrong style=\"font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe \"Spicy\" one in our lineup - Cinnamon and clove got together and made a fragrance baby that makes your beard smell amaze-balls.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smoky Mountain Beard Co.","offers":[{"title":"Simple Life Unscented Beard and Body Soap","offer_id":54265204670748,"sku":null,"price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1211\/files\/simple-life-soap-square.png?v=1783022384"},{"product_id":"solid-colognes","title":"Long Lasting Solid Cologne","description":"\u003cp\u003eThere is really only one reason we wear cologne... to smell good.  Problem is, alcohol-based spray colognes are bad for your skin and give you an overwhelming scent for a couple of hours, and then it's gone.  Our long-lasting colognes are designed to give you \u003cstrong\u003esubtle fragrance all day long\u003c\/strong\u003e... even longer than the best men's cologne.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply directly to the wrists and neck, without getting everywhere else.\u003c\/li\u003e\n\u003cli\u003eMade with \u003cstrong\u003eAll-Natural Ingredients\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e100% Satisfaction Guaranteed, or your money back.\u003c\/li\u003e\n\u003cli\u003e1-ounce tin can that will last you a good, long time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOur Fragrances:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWHITE LIGHTNIN': \u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eOur Bay Rum fragrance will take you back to your Grandpa's old country barber shop... the crisp, clean smell of a fresh trim\u003c\/span\u003e. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBOOTLEGGER:\u003c\/strong\u003e\u003cspan\u003e Smooth and gentlemanly, our Sandalwood based fragrance has a hint of bourbon on the top and a warm woodsy finish.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIngredients: All-natural Beeswax, Jojoba Oil, All-natural Phthalate free Fragrance Oil\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: xx-small;\" size=\"1\"\u003eSafety Note: Please remember that these oils may react with your skin if you are sensitive to any of the ingredients. Perform a patch test before use to test for irritation. If irritation occurs, discontinue the use of this product immediately.\u003c\/span\u003e\u003c\/p\u003e","brand":"Smoky Mountain Beard Co.","offers":[{"title":"White Lightnin' (Bay Rum)","offer_id":12656579575913,"sku":"GS101WL","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1211\/products\/5.png?v=1772679322"},{"product_id":"liquid-gold-beard-care-bundle-wash-conditioner","title":"Liquid Gold Beard Care Bundle — Wash + Conditioner","description":"\u003ch2\u003eThe Ultimate 2-Step Natural Beard Routine DROP!\u003cspan style=\"color: rgb(255, 128, 0);\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eSOLD OUT! Restock Coming Soon\u003c\/p\u003e\n\u003cp\u003eIntroducing the \u003cstrong\u003eLiquid Gold Beard Care Bundle\u003c\/strong\u003e — a deep, invigorating clean followed by serious conditioning and growth support. Two powerhouse products.  One unbeatable routine for health and growth.\u003c\/p\u003e\n\u003cp\u003eEach bottle is \u003cstrong\u003e8 FL OZ\u003c\/strong\u003e, handcrafted in small batches right here in the USA with 100% natural, organic-focused ingredients. No silicones. No parabens. No junk. Only the BEST INGREDIENTS available used.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🧴 Liquid Gold Premium Beard Wash\u003c\/h3\u003e\n\u003cp\u003eA gentle Peppermint Castile base that cleans without stripping your natural oils. That refreshing peppermint tingle wakes up your follicles while keeping the skin underneath healthy and balanced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDr. Bronner's Peppermint Castile Soap\u003c\/strong\u003e — Deep clean, no residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnrefined Argan Oil\u003c\/strong\u003e — Lightweight moisture and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e — Mimics natural sebum for perfect balance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegetable Glycerin + Vitamin E\u003c\/strong\u003e — Hydration and protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree + Rosemary + Peppermint Essential Oils\u003c\/strong\u003e — Fight bacteria, stimulate follicles, fresh scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e✨ Liquid Gold Beard Conditioner\u003c\/h3\u003e\n\u003cp\u003eA creamy, pourable rinse-out formula packed with powerhouse ingredients chosen specifically for beard growth and deep conditioning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary EO\u003c\/strong\u003e — Stimulates follicles for thicker, fuller growth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint EO\u003c\/strong\u003e — Cooling stimulation and circulation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree EO\u003c\/strong\u003e — Fights bacteria, reduces itch and flakes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnrefined Argan + Jojoba Oils\u003c\/strong\u003e — Lightweight moisture, shine, and softness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil\u003c\/strong\u003e — Thickens strands and supports length and density\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBTMS-25, Vegetable Glycerin + Vitamin E\u003c\/strong\u003e — Silky slip, hydration lock, and formula protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eReal Benefits You'll Notice\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeep cleansing + conditioning without stripping or buildup\u003c\/li\u003e\n\u003cli\u003eReduced itch, dryness, and beard dandruff\u003c\/li\u003e\n\u003cli\u003eSofter, fuller-feeling facial hair with added shine\u003c\/li\u003e\n\u003cli\u003eFollicle stimulation for healthier growth over time\u003c\/li\u003e\n\u003cli\u003eFresh, masculine peppermint scent that layers beautifully\u003c\/li\u003e\n\u003cli\u003eRinses clean — never feels weighed down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eUse \u003cstrong\u003e2–3x per week\u003c\/strong\u003e. Apply Beard Wash to wet beard, lather, and rinse. Immediately follow with Liquid Gold Conditioner — lather to roots, leave on \u003cstrong\u003e2–5 minutes\u003c\/strong\u003e, then rinse. Your beard will thank you.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSmoky Mountain Beards Co. — Handcrafted in the USA — 2 x 8 FL OZ each\u003c\/em\u003e\u003c\/p\u003e","brand":"Smoky Mountain Beard Co.","offers":[{"title":"Default Title","offer_id":54013804675356,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1211\/files\/liquid-gold-square-new-badge.png?v=1783022017"},{"product_id":"boar-brush-and-wood-beard-comb","title":"Boar Brush and Wood Beard Comb","description":"\u003cp\u003e\u003cspan\u003eWhen it comes to beard care, nothing outperforms a boar bristle brush. The natural bristles are uniquely structured to mimic the texture of human hair, allowing them to distribute your beard oil evenly from root to tip — so every drop of product actually does its job. As you brush, the bristles gently exfoliate the skin beneath, reducing itchiness and preventing the buildup of dead skin cells that can lead to beardruff. Unlike synthetic brushes, boar bristle naturally conditions as it works, picking up your skin's own oils and spreading them throughout your beard for a healthier, fuller appearance. The result is a softer, more manageable beard with a natural shine — no product overload, no frizz, just a well-groomed beard that looks and feels its best.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smoky Mountain Beard Co.","offers":[{"title":"Default Title","offer_id":54070868246812,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1211\/files\/brush-comb-new-badge.png?v=1783020093"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1211\/collections\/fathers-day-ultimate-beard-kit_3b33d388-5800-4e22-a2ae-1fded36b719e.png?v=1783019189","url":"https:\/\/smokymountainbeards.com\/collections\/groom-and-style.oembed","provider":"Smoky Mountain Beard Co.","version":"1.0","type":"link"}